Frederick August Otto Schwarz dreamt of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. His dream became a reality, and today, as the world’s most iconic toy store, it has provided wonder and excitement to families for more than 150 years. A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us await every time you step through our doors. Over the years, we continue to create new, lasting memories for generations of children and nostalgic moments for adults alike.