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In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods. Vitamix is still family-owned and operated, and the company is still firmly focused on the importance of quality and customer service. Vitamix isn’t just the secret ingredient to making delicious smoothies from your favorite fruits and vegetables. It’s the secret ingredient to leading a healthier and more flavorful life.

2014 “Kitchen Innovation Of The Year” Award

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